How to Write Pitch Email Subject Lines That Get Opened

Crafting the perfect email pitch can make the difference between getting noticed or getting lost in a crowded inbox. However, before your recipient even reads your carefully composed message, you have to grab their attention with a compelling subject line. Here's how to write pitch email subject lines that stand out and get opened.

1.Keep It Short and Sweet

Subject lines should be concise. Ideally, aim for 6-10 words or about 50 characters. Short subject lines are more likely to be fully visible on mobile devices and catch the reader's eye. Be direct and get to the point—there's no need for fluff.

Example:

• "Story Idea: The Rise of Remote Work"
• "Collaboration Proposal for Your Upcoming Project"

2. Personalize It

Personalization can significantly increase your open rates. Include the recipient's name, company, or a detail specific to them. This shows that you’ve done your homework and are genuinely interested in them, not just sending a mass email.

Example:

• "John, A Quick Idea for Your Next Campaign"
• "Your Blog Mentioned X, Here’s a Related Opportunity"

3. Create a Sense of Urgency

Creating a sense of urgency or scarcity can compel your recipient to open your email immediately. Words like "limited," "last chance," or "urgent" can be effective, but use them sparingly to avoid seeming pushy.

Example:

• "Last Chance: Exclusive Interview Opportunity"
• "Urgent: Time-Sensitive Collaboration Proposal"

4. Highlight the Benefit

Make it clear what the recipient stands to gain by opening your email. Focus on the benefits, not just the features of what you’re pitching. Answer the question: "What's in it for them?"

Example:

• "Boost Your ROI with Our New Tool"
• "How We Can Help You Save Time on X"

5. Be Specific

Avoid vague subject lines that leave the recipient wondering what your email is about. Instead, be specific about what you're offering or proposing. This builds trust and piques interest.

Example:

• "Guest Post: How to Attract More Traffic with SEO"
• "Feature Request for Your Tech Column"

6.Use Numbers or Data

Incorporating numbers or data into your subject line can make it more compelling. It also signals that your email contains valuable, quantifiable information.

Example:

• "5 Tips to Improve Your Email Marketing Strategy"
• "10X Your Conversion Rate with These Simple Tweaks"

7. Ask a Question

Posing a question in your subject line can engage the recipient’s curiosity and prompt them to open your email to find out the answer.

Example:

• "Looking for a New Way to Boost Sales?"
• "Ready to Double Your Website Traffic?"

8.Test and Iterate

Finally, remember that what works for one audience may not work for another. A/B testing your subject lines can help you discover what resonates best with your specific audience. Experiment with different approaches and analyze your open rates to refine your strategy over time.

Example:

• A/B Test 1: "New Partnership Opportunity"
• A/B Test 2: "Let's Partner to Grow Your Business"

Conclusion

Writing an effective pitch email subject line is both an art and a science. By keeping it short, personalizing your approach, and clearly highlighting the benefits, you can increase your chances of getting your emails opened and read. Don’t be afraid to experiment with different styles and techniques to find what works best for your audience. Remember, the subject line is your first impression—make it count.